Bill Kracke

Klingberg Auto Show

Klingberg Family Centers (Mark Johnson) – New Britain, CT

http://klingbergautoshow.org

Website Design, Website Development, Website Management, WordPress Customization

Project Summary

The Klingberg Auto Show is a major annual event for Klingberg Family Centers. In previous years, all the relevant event information was forced into the mold of the organization’s website. Unfortunately, it wasn’t a good fit, nor was it easy to update. Mark came to me for a solution that would capture the unique character of the event, allow for fast and frequent updates as the event drew closer, and maintained a linked presence with Klingberg Family Centers. The event was coming quickly, what could we get done soon?

Because we were on a tight deadline, I installed WordPress (a content management system) and customized a pre-existing theme, rather than develop a custom theme from scratch. From there, I extended and modified the system as we went along, adding relevant widgets (ex. the weather has a huge impact on this event) and adding ways to communicate with site visitors. I installed a simple analytics system, so that Mark could track site visits and see, in real, how effective different advertising channels had been.

Website Design

• Customized background images, header graphics, and other site graphics
• Set color scheme and typography rules

Website Development

• Customized WordPress plugins
• Customized code for weather, directions, etc.

Website Management

• Researched alternatives to communicate with subscribers
• Assisted with complex backend tasks as needed (importing contact lists, embedding video)

WordPress Customization

• Modified pre-existing theme
• Added functionality through plugin system